Work I’m Proud Of
I’ve worn a lot of hats in my marketing career — I’ve built brands, campaigns, websites, you name it — but my favorite projects are the ones that made me think hard, write harder, and create something that matters.
This collection spans some of those favorites: big lifts, little moments, and everything in between.
Branding & Campaign Strategy
I like my work the way I like my Mexican food: the whole enchilada. Some of the most rewarding engagements are the ones where I’m involved from start to finish — defining the strategy, shaping the brand, and bringing it to life across campaigns, events, and digital channels.
G4 Kegs
A comprehensive brand strategy, website, and multi-channel marketing campaign that yielded $604k in pipeline revenue.
Solid Form
A brand, website, internal comms, and scholarship campaign that helped grow this metal fabrication team by 30%.
OMEP
Messaging, marketing, and event strategy for a nonprofit that’s building the ecosystem behind Oregon’s makers and manufacturers.
Build Oregon
A brand voice, messaging platform, and content strategy designed to attract Gen Z high school grads to a career in construction.
Equip (Naming)
From Black Pearl to Equip — a complete rebrand shaped by archetype, metaphor, and a mission to bring order to complexity.
Fluence (Naming)
A naming system for service tiers that honored client identity, reflected client value, and gave the team language to sell with confidence.
Thought Leadership & Editorial Strategy
Thought leadership is all about capturing your smartest thinking — and sharing it in a way that’s generous, grounded, and unmistakably you. I love this work because it sits at the intersection of clarity, curiosity, and credibility.
Corios Book
Ghostwriting and launch strategy for a full-length analytics book that positioned the firm’s president as a sought-after thought leader.
Value Shop Paper
A plainspoken explainer on why some service businesses should stop chasing scale — and double down on depth instead.
Mixtape Magazine
A homegrown magazine that celebrates team culture, creative sparks, and the humans behind the work.
ClearlyRated Blog
Blog articles that helped demystify Net Promoter Score and position the brand as a go-to voice in client experience strategy.
Kinesis Blog
A decade plus of business, strategy, and marketing articles (plus the occasional well-placed metaphor).
Golf Resort
A 12-month editorial strategy that brought brand voice and SEO into perfect alignment — all in service of the guest experience.
Website Content Strategy
A great website is like a great host — welcoming you in, showing you around, and pointing you exactly where you need to go. I love turning big ideas into digital spaces that feel clear, inviting, and purposeful — blending voice, structure, and clarity from the first click to the last.
Pratt + Larson
Website copy for a custom ceramic tilemaker, crafted to reflect the brand’s artistry, texture, and timeless appeal.
Gradient
Bold website messaging for a compliance company that protects transportation businesses like a forcefield.
Con-Vey
Site content to position an industrial automation company as forward-thinking and partnership-driven.
Focus Advisors
Brand voice and messaging for an M&A firm helping business owners sell well — including web copy, email, and event messaging.
Simply Skin
A full website and blog rewrite blending SEO strategy with warm, client-centered storytelling for San Diego’s only Dermasound provider.