OMEP
The Work
Website Strategy & Copywriting
Event Marketing Strategy
Email Marketing Strategy
The Landscape
Nonprofit
Manufacturing
My Role
Marketing Strategist
Campaign Strategist
Content Strategist
Copywriter / Copyeditor
About the Organization
Oregon Manufacturing Extension Partnership (OMEP) is a nonprofit organization dedicated to connecting Oregon manufacturers to the tools they need to succeed.
Manufacturing a greater impact
OMEP had earned a strong reputation for their hands-on consulting work, but they needed a more cohesive marketing strategy to expand their reach, strengthen their brand, and build a larger ecosystem of support for manufacturers.
They turned to us to help sharpen their digital presence, launch new programs and events, and create resources that would make it easier for manufacturers to tap into the full power of the OMEP network.
I began by reimagining OMEP’s website to better reflect their expertise, programs, and the breadth of their impact. The new site architecture made it easier for manufacturers to find the services and resources they needed, while the copy brought warmth and clarity to a subject matter that could otherwise feel technical or overwhelming.
Launching a legacy
To help OMEP build deeper connections across the manufacturing community, we collaborated with them to launch their first-ever statewide summit — an event designed to bring manufacturers, partners, and resource providers together for learning, networking, and collaboration. I supported not only with strategizing the event itself, but also promoting it via a custom landing page and email invitations.
That first summit planted the seed for what is now a thriving annual tradition, with 10+ years of ongoing impact.
Mapping the manufacturing ecosystem
Recognizing that manufacturers often didn’t know where to turn for different types of support, I also concepted the “Manufacturers' Resource Map” — a visual guide positioning OMEP at the center of a broader network of partners, organizations, and resources.
This strategic tool helped clarify OMEP’s role as the hub of the manufacturing support ecosystem, making it easier for clients to get connected to the right help at the right time.
Keeping the conversation going
To maintain ongoing engagement and provide even more value to their network, we helped OMEP develop and launch The Value Stream, a monthly email newsletter.
The newsletter delivered curated content, upcoming events, grant opportunities, and partner updates — positioning OMEP not just as a consultant, but as an indispensable resource for ongoing learning and growth in the manufacturing community.
Jasmine Agnor, Senior Marketing Manager, OMEP
"Susie is a creative and thoughtful marketing leader. Not only can she craft strategies as well as build, plan, and execute campaigns, she is driven, channeling her energy toward executing on marketing KPIs successfully. Anyone would benefit from working with Susie on marketing related (or any!) projects. I can't recommend Susie enough!”
Agency
Kinesis
Design
Michelle Cheney
Photography
Bryan Aulick