OMEP
The Work
Website Strategy & Copywriting
Event Marketing Strategy
Email Marketing Strategy
The Landscape
Nonprofit
Manufacturing
My Role
Marketing Strategist
Campaign Strategist
Content Strategist
About the Organization
Oregon Manufacturing Extension Partnership (OMEP) is a nonprofit organization dedicated to connecting Oregon manufacturers to the tools they need to succeed. Their vision was to become Oregon’s first choice for manufacturing advancement.
OMEP had earned a strong reputation for their hands-on consulting work, but they needed a more cohesive marketing strategy to expand their reach, strengthen their brand, and build a larger ecosystem of support for manufacturers. I began by reimagining OMEP’s website to better reflect their expertise, programs, and the breadth of their impact. The new site architecture made it easier for manufacturers to find the services and resources they needed, while the copy brought warmth and clarity to a subject matter that could otherwise feel technical or overwhelming.
"Manufacturers account for almost 30% of Oregon’s output — and we take our role seriously when it comes to protecting our state’s economy. For over 20 years, OMEP has helped manufacturers across the state overcome business challenges, create sustainable operating systems, and realize daily improvement and long-term results.”
WEBSITE
EVENT MARKETING
To help OMEP build deeper connections across the manufacturing community, we collaborated with them to launch their first-ever statewide summit — an event designed to bring manufacturers, partners, and resource providers together for learning, networking, and collaboration. I supported not only with strategizing the event itself, but also promoting it via a custom landing page and email invitations.
The result? That first summit planted the seed for what is now a thriving annual tradition, with 10+ years of ongoing impact.
“The Oregon Manufacturers’ Summit is an annual event that celebrates and empowers our state’s makers of prosperity. It serves as a platform for Oregon manufacturers, partners, and policymakers to share and discuss industry best practices, glean insights from innovative and successful firms across the state, and build a powerful public interest in manufacturing.”
PRINT & DIGITAL ASSET
Recognizing that manufacturers often didn’t know where to turn for different types of support, I also concepted the “Manufacturers' Resource Map” — a visual guide positioning OMEP at the center of a broader network of partners, organizations, and resources.
This strategic tool helped clarify OMEP’s role as the hub of the manufacturing support ecosystem, making it easier for clients to get connected to the right help at the right time.
“The Resource Map invites manufacturers to come together, build valuable industry alliances, and utilize the robust community of resources available to help Oregon manufacturing thrive. Get exclusive access to helpful tools, training, programs, and support — and connect to the organizations to that can make your firm most successful.”
To maintain ongoing engagement and provide even more value to their network, we helped OMEP develop and launch The Value Stream, a monthly email newsletter.
The newsletter delivered curated content, upcoming events, grant opportunities, and partner updates — positioning OMEP not just as a consultant, but as an indispensable resource for ongoing learning and growth in the manufacturing community.
EMAIL MARKETING
Jasmine Agnor, Senior Marketing Manager, OMEP
"Susie is a creative and thoughtful marketing leader. Not only can she craft strategies as well as build, plan, and execute campaigns, she is driven, channeling her energy toward executing on marketing KPIs successfully. Anyone would benefit from working with Susie on marketing related (or any!) projects. I can't recommend Susie enough!”
Agency
Kinesis
Design
Michelle Cheney
Photography
Bryan Aulick