Pratt + Larson
The Work
Website Content Strategy
Website Copywriting
Case Studies
The Landscape
Handmade Ceramic Tile
Built Environment
My Role
Content Strategist
Copywriter / Copyeditor
About the Business
A Portland icon for over 40 years, Pratt + Larson is a handmade ceramic tile studio, known for enriching spaces through the art and science of tilemaking.
Pratt + Larson is known for their richly glazed, handcrafted tile — and a brand story that blends art, science, and a little bit of magic. With a new visual identity and site design in place, my role was to carry forward the voice of a beloved legacy brand — honoring its history while helping it step confidently into its next chapter.
I was brought in to write the copy for Pratt + Larson’s revamped website. Working closely with the business owners, I helped evolve the voice of a brand known for decades of craftsmanship — infusing it with warmth, elegance, and just a touch of alchemy. From the brand story to product descriptions to in-depth case studies, the language had to match the artistry of the tile itself: tactile, dimensional, and expressive.
Results:
After launch, we saw clear signs that the new voice was resonating. The new copy helped visitors stick around longer (session duration up 17%) and take meaningful action — including 212 showroom inquiries in the first six months, converting at 4.3%.
WEBSITE CONTENT
Pratt + Larson’s tile has been featured in everything from tech headquarters to airport terminals — and I helped tell the stories behind the work. I interviewed designers, uncovered the creative vision, and crafted case studies that captured the personality of each space. The result? A series of narrative-driven features that highlight the brand’s versatility, collaboration, and craftsmanship.
Selected Highlights:
✈️ Portland Airport Mosaic - A vibrant tribute to Oregon’s landscapes, seen by millions each year.
🐝 Bumble Headquarters - Custom tile meets bold brand identity at Bumble’s Austin HQ.
🛠️ Rejuvination Collaboration - A co-branded collection rooted in timeless design and handcrafted character.
🪴 Emily Henderson Homes - A joyful mix of vintage inspiration and playful color across multiple projects. The Farmhouse Story | The Portland Home Story
CASE STUDIES