I make things make sense.

Complex technical jargon? Humanized. Challenging concepts? Simplified. Indecipherable marketing data? Turned into action. Whether it’s a strategy that needs structure or a brand voice that’s lost its way, I’m here to clear the fog and illuminate the path forward. Because great ideas deserve to be understood.

Marketing Strategist. Brand Storyteller. Connector of Dots.

I didn’t set out to become a Strategist — I just kept asking questions until someone handed me the whiteboard marker.

I got my start as a writer, and that’s still the sharpest arrow in my quiver. Whether I’m shaping a brand, building a campaign, or decoding a spreadsheet full of marketing metrics, I’m always looking for the story: What’s the throughline? Why does this matter? What will actually make this make sense to someone else?

These days, I work across brand, marketing, and content — turning the big questions into strategy, clarity, and growth. For the last 10+ years, I’ve been helping companies untangle messy ideas, sharpen their message, and build purpose-driven brands that cut through the noise.

Lori Legaz, Owner, Simply Skin

“Susie helped me with the copy for my website. Over a short phone conversation, she was able to take my thoughts and put them into words. Honestly, I was quite emotional reading it for the first time because it was that good. I felt like she really understood me and my business and helped me clarify my message. She is truly an expert in her craft.”

At a glance…

    • Strategic Planning

    • Vision & Goal Setting

    • Facilitation

    • Team Leadership

    • Budget Planning & Forecasting

    • Cross-Functional Collaboration

    • Prioritization & Resource Management

    • Coaching & Mentorship

    • Team Development & Career Pathing

    • Sales Enablement

    • Agency & Vendor Management

    • Brand Positioning & Storytelling

    • Marketing Strategy & Planning

    • Audience Research & Persona Development

    • Competitive Brand Analysis

    • Campaign Strategy & Execution

    • Email Marketing & Automation

    • Social Media

    • Project Management

    • Website Management

    • Marketing Analytics & Reporting

    • Brand Voice & Messaging

    • Content Planning & Editorial Calendars

    • Multi-Channel Content Strategy

    • Copywriting / Copyediting

    • SEO / SEM

    • A/B Testing

    • Internal Communications

    • Collaboration Tools (Microsoft Office, Basecamp, Harvest, Forecast, Clickup)

    • Website CMS (WordPress, Squarespace, Wix, Weebly)

    • Reporting (Google Analytics, Grow)

    • CRMs (Zen, Zoho, Goldmine)

    • Email Marketing (MailChimp, Constant Contact, Emma)

    • Other Marketing Tools (Hubspot, SurveyMonkey, etc.)

I live for the aha moments. Here are a few of my faves.

G4 Kegs

A comprehensive brand strategy, website, and multi-channel marketing campaign that yielded $604k in pipeline revenue.

Read the G4 Kegs Story →

Build Oregon

A brand voice, messaging platform, and content strategy designed to attract Gen Z high school grads to a career in construction.

More on Build Oregon →

Kinesis

A decade plus of business, strategy, and marketing insights (plus the occasional well-placed metaphor).

Selected Articles →

Jasmine Agnor, Senior Marketing Manager, OMEP

“Susie is a creative and thoughtful marketing leader. Not only can she craft strategies as well as build, plan, and execute campaigns, she is the type of person who rolls up her sleeves and makes work happen. Susie is driven, channeling her energy toward executing on marketing KPIs successfully. Anyone would benefit from working with Susie on marketing related (or any!) projects. I can't recommend her enough!”